Which is really marketing speak for websites.
They’re slippery little suckers for a writer to get his or her brain around.
Creativity doesn’t necessarily have to be ignored, but attention to
technical things such as ease of navigation, keywords, content relevance and search engine optimisation is imperative.
Good, simplistic design is of course paramount too.
It’s all about getting noticed. And then, remembered.
Produce something run-of-the-mill or, worse still, over complicate things and you achieve neither.
The links to the three reference sites below will at least give you a better idea of what we’re babbling on about. The one you’re now reading is written in a similar vein, although some observers have verbalised that it’s slightly more quirky.
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